C\u00e9sar Romera<\/strong>, Director of Marketing, Communication and Corporate Social Responsibility at Kyndryl, highlighted the importance of clear and precise communication by technology companies. \u2018It is essential that they communicate clearly what they offer and that companies understand how to take advantage of new technologies for effective communication,\u2019 he said.<\/p>\n Mayte Va\u00f1\u00f3<\/strong>, Dircom of Distrito Digital CV, Nati de Mora<\/strong>, Dircom of Sofftek, and Isidro Fern\u00e1ndez<\/strong>, CEO of Bumerania Robotics, agreed on the need to \u2018humanise\u2019 communication in the ICT sector and to value the advantages that technology offers companies. They emphasised the importance of coordinating sales, marketing and communication teams to achieve effective and coherent communication.<\/p>\n Nati de Mora<\/strong> pointed out the evolution in the communication of technology companies: \u2018Until a few years ago, we only saw news about these companies in specialised media, but now they communicate through general media, social networks, etc. We must take advantage of this journalistic gap to offer journalists what they need\u2019, he said.<\/p>\n Isidro Fern\u00e1ndez<\/strong> added that the purchase of technological services is not an impulsive purchase, so communication is key to keep reminding potential customers of the solutions offered by the company.<\/p>\n The meeting was a resounding success, allowing ICT sector professionals to exchange ideas, learn first-hand experiences and update their knowledge on best practices in communication in this dynamic sector.<\/p>\n
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